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Look back. Help them return to the wild.
A visual identity redesign for The Fox Project, built around a simple call to notice injured foxes, take action, and support their return to the wild.
Overview
Make People Look
The Fox Project is a visual identity redesign for an existing charity that rescues, rehabilitates, and releases foxes back into the wild. To make the organization more memorable and action-oriented, I developed a campaign concept, “Look,” as part of the rebrand.
Inspired by the fox mark looking back, the campaign asks people to pause, notice, and take action when they encounter injured or orphaned foxes instead of passing by.
The Fox Project↗ is an existing wildlife charity dedicated to rescuing injured and orphaned foxes, rehabilitating them through care and fostering, and releasing them back into the wild when they are ready. The organization’s work depends on public awareness and timely action, offering support not only for foxes in need, but also for the people who encounter them and need guidance.
Body Orange
HEX
RGB
CMYK
PMS
FF3A00
100 / 23 / 0
0 / 77 / 100 /0
172 C
Ear Red
HEX
RGB
CMYK
PMS
C42602
100 / 23 / 0
0 / 77 / 100 /0
172 C
Tail Yellow
HEX
RGB
CMYK
PMS
FFB000
100 / 23 / 0
0 / 77 / 100 /0
172 C
Forest Green
HEX
RGB
CMYK
PMS
003400
100 / 23 / 0
0 / 77 / 100 /0
172 C
Typeface
Poppins
Aa Bb Cc Dd Ee Ff Gg Hh
1234567890
@#!?*
Challenge
How do you make people look twice?
The challenge was to create an identity that could make the organization more visible and memorable.
The redesigned fox mark uses bold geometric forms, sharp color contrast, and a recognizable backward glance to create a stronger visual hook. Across applications, the identity was built to catch attention quickly while staying closely connected to the organization’s mission.