You found the person behind the pixels, I'm Amy.
You found the person behind the pixels, I'm Amy.
You found the person behind the pixels, I'm Amy.
A product designer who turns complex systems into clearer, calmer experiences
— and still makes room for personality, long drives, good coffee, and occasional overthinking sessions.
A product designer who turns complex systems into clearer, calmer experiences
— and still makes room for personality, long drives, good coffee, and occasional overthinking sessions.
A product designer who turns complex systems into clearer, calmer experiences
— and still makes room for personality, long drives, good coffee, and occasional overthinking sessions.
My design philosophy lives somewhere between clarity and empathy: make things easier to understand, but never forget how they feel.
My design philosophy lives somewhere between clarity and empathy: make things easier to understand, but never forget how they feel.
My design philosophy lives somewhere between clarity and empathy: make things easier to understand, but never forget how they feel.
Oh, hi — you found me. I'm Amy Kim, a product designer who turns tangled, complicated things into experiences that just make sense. Lately that's meant healthcare flows, wellness apps, and brands built from scratch. Korean by origin, shaped by my years in LA, and endlessly curious about the tiny details that make people go "oh, nice."
Oh, hi — you found me. I'm Amy Kim, a product designer who turns tangled, complicated things into experiences that just make sense.
Lately that's meant healthcare flows, wellness apps, and brands built from scratch. Korean by origin, shaped by my years in LA, and endlessly curious about the tiny details that make people go "oh, nice."
A little more human
I spend a lot of time thinking. Sometimes productively, sometimes dramatically.
I spend a lot of time thinking. Sometimes productively, sometimes dramatically.
When I’m not designing, I’m probably looking for good coffee, saving visual references I swear I'll organize later, going on a drive to reset my brain, or overthinking one sentence until it finally feels right.
When I’m not designing, I’m probably looking for good coffee, saving visual references I swear I'll organize later, going on a drive to reset my brain, or overthinking one sentence until it finally feels right.
But I’ve learned that this is part of how I make sense of things. I like noticing the small stuff — how people move through a space, what makes a page feel calmer, why one detail feels warmer than another, or how something ordinary can suddenly feel memorable.
But I’ve learned that this is part of how I make sense of things. I like noticing the small stuff — how people move through a space, what makes a page feel calmer, why one detail feels warmer than another, or how something ordinary can suddenly feel memorable.
That habit follows me into my work. I care about the tiny things not because everything needs to be perfect, but because tiny things are often where people feel whether something was made with care.
That habit follows me into my work. I care about the tiny things not because everything needs to be perfect, but because tiny things are often where people feel whether something was made with care.